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The main purpose of Life Assurance is to provide money for those people who may depend on you financially, in the event that something should happen to you.
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Often, people save for a specific reason and it's usually the safest way to build up a pot of money.
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Mortgages are loans which are intended to help buyers purchase residential and commercial property. When an individual takes out a loan, the lender charges interest: the same is true of a mortgage.
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Wealth, just like your health, must be carefully preserved. Your assets need to be protected against the potential threats of erosion by taxation, the effects of inflation and investment risks.
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Most of us face being taxed on our income, our capital gains, and in some circumstances the value of our estate when we die.
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Equities

Home / Services / Savings & Investments / Equities

Investing in Equities

Investing in equities means buying stocks and shares in companies listed on the stock exchange. Historically this brings greater rewards than investing in bank accounts and bonds as you have the possibility of gaining not only a dividend - a proportion of the company's after tax profits distributed to shareholders - but also a capital appreciation. If the price of the shares goes up after you buy them then you have made, on paper at least, a capital gain.

But with these increased rewards comes greater risk as the value of shares can go down as well as up, which means you risk losing your investment if the price of the shares falls.

Warning Text

WE WILL NOT ADVISE AND RECOMMEND DIRECT EQUITY INVESTMENT (I.E. SINGLE COMPANY SHARE EXCLUDING INVESTMENT TRUSTS). THE CONTENT IS FOR INFORMATION PURPOSES ONLY AND CUSTOMERS WHO REQUIRE ADVICE IN THIS AREA WILL NEED TO USE THE SERVICES OF AN APPROPRIATELY AUTHORISED FIRM (I.E. A STOCKBROKER, WHO IS AUTHORISED TO BUY AND SELL SHARES ON BEHALF OF ITS CLIENTS).

THE VALUE OF INVESTMENTS AND THE INCOME FROM THEM MAY GO DOWN. YOU MAY NOT GET BACK THE ORIGINAL AMOUNT INVESTED.

Related Links

With-profits
Unit Trusts
Offshore Collectives
OEICs
National Savings Products
Lifetime ISA
Junior ISAs
ISAs
Investment Trusts
Introduction to Savings & Investments
Fixed Interest
Collectives
Capital Investment Bonds

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Registered office address: 61 Maxted Road, Hemel Hempstead, Herts, England, HP2 7DZ

Registered in England and Wales under reference OC328827

Sterling Independent Advisers LLP is authorised and regulated by the Financial Conduct Authority.

Sterling Independent Advisers LLP is entered on the Financial Services Register (https://register.fca.org.uk/s/) under reference 469508.

Sterling Independent Advisers is a Limited Liability Partnership (LLP).

The advice and/or guidance contained within this site is subject to the UK regulatory regime and is therefore targeted at consumers based in the UK.

If you have a complaint or dispute with us, you are entitled to make a complaint. We have a complaints procedure that is available on request. If you wish to register a complaint, please contact us either in writing, by telephone, or by email.

Please be assured we treat complaints seriously. For your protection if you cannot settle your complaint with us, you may be entitled to refer it to the Financial Ombudsman Service ('FOS').

Please see the following link for further details: http://financial-ombudsman.org.uk/

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