Our Company

Sterling Independent Advisers has been established in Hemel Hempstead since 1995 serving clients mainly in North London, Hertfordshire, Bedfordshire and Buckinghamshire. Quality professional independent financial advice to individuals and small businesses is given by Keith Hayes, who has many years of experience in financial planning and has additional advanced/incremental qualifications in Pension Planning, Retirement Options, Investment Planning, Taxation, Trusts, Long Term Care, Mortgages, Life Time Mortgages and meets the new FCA QCF4 Qualification level introduced for 2013.

Keith is backed up by professional and experienced staff who have all worked in Financial Services for many years.

We are authorised and regulated by the Financial Conduct Authority (FCA). We use a third party compliance support service provider who provide us with access to extensive research and technical facilities to help us give a first class service to our clients. Our compliance support services provider has a widely respected team of researchers who are able to provide technical guidance in support of our advice and services we offer. So, not only can you be confident that we are right up to date with the most comprehensive financial information, you can also be sure that we have all the backup of the latest information and expertise to help ensure that the advice is right for you.

Above all else we seek to give loyalty and the most suitable advice to reflect the personal circumstances of all our clients. In addition we wish to continue to offer a first class and improving service now and over the years ahead. We believe that it is in our mutual interest to strengthen and further enhance the relationship which we have and we hope you will share our views.

  • We have been using Sterling for some years now and have always found their service to be excellent.

    Mr & Mrs J. - Hemel Hempstead

  • Keith has been our financial adviser for over ten years now and the advice he has given us on our investments and pension planning has been first class. His advice is clear and understandable and it has always delivered to our expectations. I would have no hesitation in recommending Keith and the team at Sterling.

    Mr & Mrs S. - Epping

  • We have often talked about all you did for us back in 2005 when we retired. You researched and advised to give us the very best of help and guidance. This has ensured that we have been financially comfortable during these past ten years, thank you.

    Mr & Mrs T - Rustington

  • We have been dealing with Sterling for several years now based on recommendation. The service they provide is first class with great attention to detail and the customers best interests are always at the forefront. We have our own personal adviser Keith, who has provided clear and beneficial advice in a relaxed and reassuring manner.  Would highly recommend Sterling and the services they provide.


    Paul B. - Croxley Green

  • We have been clients of Sterling for around 15 years, they have always given us top class advice in a way that we can easily understand and act upon.

    Mr and Mrs H, Redbourn, Herts

  • Thank you for the advice and recommendations you gave. We were pleased with the friendly and professional presentation of the information and the clear and understandable explanation of the choices available to us at both our meeting and in your subsequent report. We have now received all documentation relating to the new investments and pension transfers and look forward to doing further business with you in the future.

    Mr & Mrs W - Berkhamsted

Our Team

Find out about our professional and experienced team - who they are, how they can help you and how you can contact them.